Engineered for performance
athlete-made
Designed by a competitor with a career in engineering
"The gear just wasn’t keeping up with the sport. So i set up in my garage and got to work. That’s how Jacked Rabbit began."
FOUNDER - NIC DINSMORE
Sometimes you just have to do it yourself
In your garage...
Jacked Rabbit Plates began with a simple idea — to create performance gear that could finally keep up with the modern tactical athlete. As a competitor and a design engineer, founder Nic Dinsmore saw a clear gap in the market: traditional iron plates were rigid, uncomfortable, and limited movement. He knew there had to be a better way.
What started as a personal project in his garage, quickly evolved into a breakthrough in tactical fitness equipment. Hand-built and field-tested by athletes, Jacked Rabbit’s flexible training plates were engineered to move naturally with the body — delivering the comfort, mobility, and durability competitors had been missing.
Today, Jacked Rabbit continues to lead the evolution of training technology, crafting gear that merges innovative design with real-world performance. Because strength should never be static — it should move with you.
stay updated
Be the first to know about new products and special offers.